Social Media Management For B2B Businesses and Personal Brands.

Stop worrying about which emoji to use... and get back to what you do best. Let’s create a digital presence that works for you.

Find Out How Client Results

A Social Media Marketing Service Aligned To Your Business

We know and understand that planning, creating and posting social media content can be daunting. It’s incredibly time consuming and the trends and requirements of each social platform are ever-changing.

When you’re running/leading a business:

You cannot afford to waste a single second. Time is money.

You may not have the internal resources to devote to social media.

You are best placed at what you are best at. If social isn't it, why not leave it to us?

We’ve built our services around solving these 3 core issues.

We'll take the wheel of your social media, creating engaging content and managing your community to make sure that your business is represented professionally and effectively online.

This is no automated service, our team of social media specialists take the reins, real people dedicated to sharing your brand's story.

Say goodbye to the stress of constantly having to reply to people –
we've got it covered. Beyond posting your content, we manage all your online interactions, making your name a familiar and trusted one in your industry.

Just Because You’re a B2B,
Doesn’t Mean Your Socials Should Be Boring.

When it comes to social media, so many businesses across the globe forget this core concept of B2B sales and marketing:

“People Buy People - People
That They Know, Like and Trust.”

95% of your buyers are not ready to buy... yet.

A consistent level of commercially consistent output on social media will help to build awareness, trust and credibility with these people,so that when the time comes and they are ready to buy - Your brand is top of mind.

Having a content calendar that is consistently reaching your addressable market and fulfilling each part of the Know - Like - Trust equation, helps your business to:

Build authority in the marketplace.

Generate more leads and opportunities.

Create a community of loyal followers.

We call this, getting the Social Advantage

Our Method

Here's a look at how we do things at Social Advantage

Objectives

We understand your objectives and define what success from this campaign looks like for you and your business.
We use this as a point of "true north" for our strategy and content creation processes, so that every piece of output is commercially consistent.

Opportunity

We analyse your current social media marketing strategy to identify the areas where the low hanging fruit is, eg:
- Previous material that can be repurposed into new content.
- Holes in the current social media marketing funnel that could be causing problems.

We also take a look at your upcoming calendar and industry landscape, to identify any opportunities for collaborations with other brands, industry peers and publications.

Content

We devise a content strategy that combines the prevailing opportunities and your commercial objectives.
We create all the content needed for your campaign, making sure at all times that everything matches your unique tone of voice.

We operate on a strict quality control policy, nothing goes out without your approval. This is managed by our content management system.

Community

Many people forget that one of the most important aspects of social media is the social part.

Our goal is to create a community of loyal followers for your business on social media.

Once content is created, approved and scheduled - we brief our team on your tone of voice guidelines.

This is so we can engage in the comments and create relationships with your network, potential customers and industry peers.

You can keep up to date with the progress of how your community is growing via our monthly reporting.

Client Results

Comcast Business - AVANT Communications

We were instructed by AVANT Communications to produce a range of ‘podcast-style’ content assets for Comcast Business and AVANT Communications. Read the case study to learn more.

Simon Martin

Simon Martin, a chartered building pathologist specialising in waterproofing, instructed Social Advantage to build his personal brand on social media as “The Waterproofing Guru”. Take a look at this case study to find out how we did it!

Prestige Events Magazine

We helped Prestige Events launch a brand new event in London and completely overhaul their social media presence. Click here to read the full case study.

View All Client Results

What People Say

I highly recommend Jack and his team for anyone who needs help with promoting themselves or their business on social media.

The creativity they've brought to the table has really helped me organise and strategise high quality content to engage with my peers and target new markets in an effective, but more importantly - authentic way.
Simon Martin
MD @ Crownstone Group
Jack and his team understand the dynamics of social media.
They insert themselves into our business seamlessly and provide both strategic and tactical direction on how best to tell the right stories to the right people.

Not only do they talk the talk. They walk the walk
Steve Bird
Chairman @ TurfTrax Ltd