We’ve been deep into creative strategy work for our clients lately.
Our managing director Jack Longman switched up his personal content strategy.
Some of these ideas get the green light from clients (we’ll share examples soon), while others end up just sitting in our minds, waiting for the right moment to come to life.
So, we thought, why not share them with you?
1. Make case studies personal.
We all know case studies are valuable, but let’s be honest—they can also be a bit of a snooze.
Instead of just posting a case study, why not make it more dynamic?
One idea could be to have a team member walk through the case study, green-screened onto a scrolling screen recording, zooming in on key parts.
Alternatively, simply have the team member whose project it was talk through it. They can explain what they had to do, how they did it, the challenges they faced, and what they’re most proud of.
This approach adds a human touch and is far more engaging than a typical link to a PDF.
2. Quick-fire Q&As
These can be filmed, recorded on Zoom, or even done over email—whatever format feels most engaging.
Grab 3-5 simple questions and ask colleagues, clients, or industry friends.
This gives you at least 10 minutes of solid content that can be repurposed into both long-form and short-form material.
It’s a simple concept, but it’s effective—plus, it taps into the reach of both the interviewer and the interviewee.
3. Breakdown posts
Creating content that people can easily follow is key to driving follower growth.
This one happened by accident.
We switched up our personal content strategy, started documenting what we were doing, and explained the how and why behind it.
People began following along, and the feedback we received (both online and offline) was fantastic.
We’re convinced this style can work across various sectors.
What have you been experimenting with recently?
Share your breakdowns!
4. Micro-documentaries (Vlogs)
This content style is making a comeback, and we’re all in.
For founders and business leaders, vlogs are a fantastic way to give people a behind-the-scenes look at what’s being built.
Sure, it takes a bit more effort than a quick post, but it’s far easier than it may seem—and the engagement?
Totally worth it.
5. Reaction videos
You might not think of this as a typical "B2B" format, but reaction videos are already a format people understand, thanks to platforms like TikTok. And LinkedIn’s new video features make this a perfect fit.
For example, if you’re an accounting firm, why not film a reaction video to the upcoming October budget, sharing your thoughts and insights as it happens?
We hope these ideas spark something for you!
If you give any of them a try, we’d love to hear how it goes.
If you enjoyed this article, please share it with someone who you think might find it valuable, and don’t forget to comment, like, and subscribe.
AND…
If you’re interested in working with an agency to strategize, create, and distribute content like this for your brand or personal brand, send us a message.
Thanks for reading!
