About Us

Why we’re the agency of choice to help you
Get The Social Advantage

Our Mission

To help the leaders of impactful businesses across the globe Get The Social Advantage.

Why Choose Us

At Social Advantage, we offer a commercially consistent approach to social media marketing, tailored specifically for B2B clients and business leaders looking to build their personal and company brands on social media. Our unique strategy aligns creativity with the commercial objectives of your business, ensuring that every creative decision contributes to your overall success."

Meet Our Team

Jack Longman

Founder & Managing Director

Jack is the founder of Social Advantage, he serves as managing director and as Creative Director for the agency. Jack is musician, a marathon runner and a proud husband and father.

Darren Gosling

Project Manager

Darren is the agency's project manager. Passionate about marketing and working with clients. He makes sure all accounts are run like clockwork and that briefs are fulfilled with accuracy.

Sarah Cheesman

Copywriter

Sarah is the "copy chief" of Social Advantage. She makes sure every single word that we put out is carefully crafted and aligned with our clients commercial objectives.

Blake Weston

Social Media Manager

Blake is our social media management executive. He is responsible for handling engagement, both inbound and outbound for our clients on multiple platforms.

Sharee Farrall

Executive Assistant

Sharee is an executive assistant. Simply put, without Sharee, we'd all probably miss our alarms in the mornings and forget to brush our teeth.

Jairah Baltazar

Graphic Designer

Jairah is our talented graphic designer, she is responsible for creating cohesive and visually engaging designs for our clients that represent them consistently across all digital platforms.

Our Core Values

Communicative

It’s not just our field of expertise. We value clear, transparent and timely communication both internally and with our clients. We know and understand that marketing is not everyone's thing, so we won’t talk to you as if it is.

Proactive

We’ll take action. When it comes to something your brand cannot afford to miss out on, we’ll ask for forgiveness instead of permission. When it comes to solving problems, we take things as far as they can go internally before bringing it to your attention.

Dependable

We do what we say we’re going to do, when we say we’re going to do it.

Adaptable

Social media moves fast. In fact, it never stops moving or changing. We ensure that our clients' strategies don’t get left behind. If there’s a shift, we’re there with our ears to the wall, listening. On the same hand, if something’s not working, we fail forward; (we learn fast and pivot faster.

Forthright

We don’t mince our words. We tell it straight and we’re not afraid to challenge when we think a mistake is being made, or an opportunity is being missed.

Creative

We love doing what we do because we get to inject creativity into places where it hasn’t been before.

Client Results

Case Study:

Website:

https://crownstonegroup.co.uk/

Industry:

Specialist Waterproofing Experts

Founded:

2015

Learn More

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Simon Martin is a chartered surveyor and building pathologist specialising in waterproofing, from London in the UK.

His company Crownstone are a specialist construction and waterproofing firm that deal with "Wherever You Don't Want Water" in a building or home.

Simon cares deeply for helping people with water related issues in the built environment. Water/damp issues within a building or home can create a lot of stress for someone to deal with, and Simon enjoys seeing the relief on his customers faces when they hear that he's solved the issue.

Unfortunately, the waterproofing industry is full of "cowboys" or people that are not "waterproofing specialists", prescribing the wrong fixes for water related issues. Simon's mantra is "Diagnose the problem correctly before applying the fix" (otherwise it's not "the fix").

Although Crownstone was/is a successful firm, they had never marketed before and Simon was struggling to stand out from the competition and make his mark with the leading figureheads in the industry as a waterproofing expert.

Simon approached us with one simple brief:

"I want to be known as The Waterproofing Guru of London."

He wanted to be top of mind for referral partners in the industry for water-related issues.
He wanted to be thought of as the authority on waterproofing in construction.
He wanted the top manufacturers of waterproofing products to think of him as a trusted partner.
He wanted The Social Advantage 💥

We optimised his profile so that it positioned him correctly (as The Waterproofing Guru of London) and had the necessary lead generation tools implemented. We met with him regularly, learning his story and the types of jobs he deals with to create an initial round of educational LinkedIn content.

We looked into his business processes and discovered a simple yet effective method of creating video content that helped further position him as the expert in his field. We created a series of educational videos, using insights from the content output to inform which talking points to use.

Simon is now recognised at various industry events as The Waterproofing Guru of London and is known by the top manufacturers of waterproofing products in his industry as an expert.

What's more, his LinkedIn consistently provides a source of leads and opportunities for him.

3000+ followers on LinkedIn

535,914 Impressions, up by 3,057.1%

4,855 Engagements, up by 1,609.6%

Consistent stream of inbound leads via LinkedIn.

Recognition at industry events and conferences.

Recognition by top waterproofing manufacturers as thought leader and B2B influencer.