AVANT Communications engaged Social Advantage to create content that would help promote their vendor partner Vonage to audiences across the EMEA region, specifically Trusted Advisors and potential end customers.
Our task was to produce a dynamic suite of content designed to enhance Vonage’s visibility, communicate their value proposition clearly, and spark meaningful engagement on social media.
At the core of this campaign was a professionally filmed long-form video, delivered in a relaxed, podcast-style format.
This video allowed Siobhan Lettice from Vonage to share key insights and business messages in a way that felt natural, engaging and human, ideal for building trust across social channels.
.
We then broke down the long-form interview into high-impact short-form clips, perfect for use across LinkedIn and other platforms. Each one was carefully edited to draw out strong talking points, quotes, or moments that would resonate with a professional audience.
Social Advantage provided full production support — from pre-shoot planning sessions and technical logistics to on-the-day coordination and guest preparation. Our aim was to ensure everything ran smoothly, and that both the AVANT and Vonage teams felt confident and supported throughout the process.
Jack and the team were very professional and organised. They really focused on making the recording process feel very comfortable and natural, allowing me to focus on my content delivery.
