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Social Media Management For B2B Businesses and Personal Brands.

Stop worrying about which emoji to use... and get back to what you do best. Let’s create a digital presence that works for you.

A Social Media Marketing Service Aligned To Your Business

We know and understand that planning, creating and posting social media content can be daunting. It’s incredibly time consuming and the trends and requirements of each social platform are ever-changing.
When you’re running/leading a business: 
You cannot afford to waste a single second. Time is money.
You may not have the internal resources to devote to social media.
You are best placed at what you are best at. If social isn't it, why not leave it to us?
We’ve built our services around solving these 3 core issues. 

We'll take the wheel of your social media, creating engaging content and managing your community to make sure that your business is represented professionally and effectively online.

This is no automated service, our team of social media specialists take the reins, real people dedicated to sharing your brand's story.

Say goodbye to the stress of constantly having to reply to people –
we've got it covered. Beyond posting your content, we manage all your online interactions, making your name a familiar and trusted one in your industry. 

Just Because You’re a B2B,
Doesn’t Mean Your Socials Should Be Boring.

When it comes to social media, so many businesses across the globe forget this core concept of B2B sales and marketing:

“People Buy People - People 
That They Know, Like and Trust.

95% of your buyers are not ready to buy... yet.

A consistent level of commercially consistent output on social media will help to build awareness, trust and credibility with these people,so that when the time comes and they are ready to buy - Your brand is top of mind.

Having a content calendar that is consistently reaching your addressable market and fulfilling each part of the Know - Like - Trust equation, helps your business to:
Build authority in the marketplace.
Generate more leads and opportunities.
Create a community of loyal followers.
We call this, getting the Social Advantage

Our Method

Here's a look at how we do things at Social Advantage

Objectives

We understand your objectives and define what success from this campaign looks like for you and your business.
We use this as a point of "true north" for our strategy and content creation processes, so that every piece of output is commercially consistent.

Opportunity

We analyse your current social media marketing strategy to identify the areas where the low hanging fruit is, eg:
- Previous material that can be repurposed into new content.
​- Holes in the current social media marketing funnel that could be causing problems.

​We also take a look at your upcoming calendar and industry landscape, to identify any opportunities for collaborations with other brands, industry peers and publications.

Content

We devise a content strategy that combines the prevailing opportunities and your commercial objectives.
We create all the content needed for your campaign, making sure at all times that everything matches your unique tone of voice.

We operate on a strict quality control policy, nothing goes out without your approval. This is managed by our content management system.

Community

Many people forget that one of the most important aspects of social media is the social part.

Our goal is to create a community of loyal followers for your business on social media.

Once content is created, approved and scheduled - we brief our team on your tone of voice guidelines.

This is so we can engage in the comments and create relationships with your network, potential customers and industry peers.

You can keep up to date with the progress of how your community is growing via our monthly reporting.

Client Results

Case Study:
Industry:
Specialist Waterproofing Experts
Founded:
2015
Learn More

Simon Martin is a chartered surveyor and building pathologist specialising in waterproofing, from London in the UK.

His company Crownstone are a specialist construction and waterproofing firm that deal with "Wherever You Don't Want Water" in a building or home.

Simon cares deeply for helping people with water related issues in the built environment. Water/damp issues within a building or home can create a lot of stress for someone to deal with, and Simon enjoys seeing the relief on his customers faces when they hear that he's solved the issue.

Unfortunately, the waterproofing industry is full of "cowboys" or people that are not "waterproofing specialists", prescribing the wrong fixes for water related issues. Simon's mantra is "Diagnose the problem correctly before applying the fix" (otherwise it's not "the fix").

Although Crownstone was/is a successful firm, they had never marketed before and Simon was struggling to stand out from the competition and make his mark with the leading figureheads in the industry as a waterproofing expert.

Simon approached us with one simple brief:

"I want to be known as The Waterproofing Guru of London."

  1. He wanted to be top of mind for referral partners in the industry for water-related issues.
  2. He wanted to be thought of as the authority on waterproofing in construction.
  3. He wanted the top manufacturers of waterproofing products to think of him as a trusted partner.
  4. He wanted The Social Advantage 💥

We optimised his profile so that it positioned him correctly (as The Waterproofing Guru of London) and had the necessary lead generation tools implemented. We met with him regularly, learning his story and the types of jobs he deals with to create an initial round of educational LinkedIn content.

We looked into his business processes and discovered a simple yet effective method of creating video content that helped further position him as the expert in his field. We created a series of educational videos, using insights from the content output to inform which talking points to use.

Simon is now recognised at various industry events as The Waterproofing Guru of London and is known by the top manufacturers of waterproofing products in his industry as an expert.

What's more, his LinkedIn consistently provides a source of leads and opportunities for him.

535,914 Impressions, up by 3,057.1%

4,855 Engagements, up by 1,609.6%

Increase in inbound leads via LinkedIn

Recognition at industry events.

Recognition by top waterproofing manufacturers as thought leader.

View All Client Results

What People Say

  • I highly recommend Jack and his team for anyone who needs help with promoting themselves or their business on social media.

    The creativity they've brought to the table has really helped me organise and strategise high quality content to engage with my peers and target new markets in an effective, but more importantly - authentic way.
    Simon Martin
    MD @ Crownstone Group
  • Jack and his team understand the dynamics of social media.
    They insert themselves into our business seamlessly and provide both strategic and tactical direction on how best to tell the right stories to the right people.

    Not only do they talk the talk. They walk the walk
    Steve Bird
    Chairman @ TurfTrax Ltd

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