Social Advantage was commissioned by AVANT Communications to support the social media amplification of their vendor partner, 11:11 Systems, across the EMEA market. The goal was to create engaging, versatile content to help raise awareness among both Trusted Advisors and end-user clients.
Our team handled the full production of a conversational, podcast-style video, including scripting support, on-site filming and editing. The content was designed to showcase the expertise of 11:11 Systems while building credibility and reach for AVANT’s Trusted Advisor ecosystem.
From this long-form video, we created a range of short-form social content, tailored for LinkedIn and other platforms. These cutdowns were designed to be punchy, engaging, and primed for organic sharing across personal and company channels.
We didn't just film, we fully managed the production process. This included pre-interviews, technical planning, and ensuring all parties were fully briefed, comfortable, and confident on the day of recording.
This attention to detail meant that everyone involved, from AVANT’s marketing team to the 11:11 guest, felt supported throughout the process.
