LinkedIn Profile Optimisation

Turn your LinkedIn profile into a clearer, more credible route to new opportunities.
We help you:
  • Clarify what you want to be known for.
  • Improve your headline, About section, Featured section, Experience and Skills.
  • Make your profile more credible with proof, outcomes and stronger positioning.
  • Align your profile with how buyers, referrers and AI tools assess expertise.
  • Turn your LinkedIn profile into a more useful business development asset.
Your LinkedIn profile is often checked before someone books a call, replies to a message, refers you, or recommends you internally.

It is also being interpreted by AI tools that help people research suppliers, compare specialists and make sense of who is worth speaking to.

That means your profile needs to do more than list your job title.

It needs to make your positioning obvious, show why you are credible, and give people a reason to take the next step.

At Social Advantage™, we optimise LinkedIn profiles for founders, consultants, senior leaders, sales teams and expert-led businesses who want to be easier to understand, easier to trust and easier to act on.
Book a LinkedIn Profile AuditDownload the free LinkedIn positioning guide
For individuals, founders, consultants, senior leaders and teams.

Your LinkedIn profile is no longer just a CV.

Most LinkedIn profiles underperform because they are too vague.
They may look professional, but they do not clearly explain who the person helps, what problem they solve, why they are credible, or what someone should do next.
That matters because your profile is now doing more work than ever.
It is being checked by prospects.
It is being used by referrers.
It is being scanned by recruiters, partners and buyers.
It is being interpreted by AI tools that summarise, compare and recommend people based on publicly available information.
So when your profile is unclear, inconsistent or underdeveloped, it creates doubt.
And doubt slows down decisions.

Lack of clarity

People land on your profile but still do not really understand what you do, who you help or why it matters.

Common signs:

Your headline only says “Founder”, “Consultant”, “Director” or “CEO”.
Your About section sounds generic.
Your profile does not explain the commercial problem you solve.
Your call to action is missing or unclear.

Lack of alignment

Your headline, About section, Experience, Featured content and recent posts all point in slightly different directions. 

Common signs:

Your profile feels like a career history, not a positioning asset.
Your current service is not reflected clearly across your profile.
Your content talks about one thing, but your profile sells another.
Your skills and proof points do not reinforce your commercial positioning.

Lack of proof

You say what you do, but your profile does not show enough evidence that you can do it.

Common signs:

No case studies or results.
No clear client examples.
No testimonials or external credibility markers.
No strong Featured section.
No measurable outcomes.

Free guide: Positioning on LinkedIn in the Age of AI

Want to test your profile before you book anything?
Download our free guide and learn how to assess whether your LinkedIn profile is clear enough for both buyers and AI tools to understand.
Inside the guide, you’ll learn:
  • How people are using AI tools to research expertise.
  • Why LinkedIn profiles need to be clearer and more consistent.
  • How to run a simple AI test on your own profile.
  • What your results reveal about your positioning.
  • How to improve your headline, About section, Featured section, Experience and Skills.
  • What to check before you consider your profile “done”.

Built for people whose LinkedIn profile needs to carry commercial weight.

This is not a cosmetic rewrite.
It is for people whose LinkedIn profile plays a role in how they win work, build trust, attract opportunities or represent their business.

Founder and CEOs

You want your profile to explain what your business does, why it matters and why people should trust you as the person behind it.

Consultants and advisors

You sell expertise, not a product. Your profile needs to make your specialism, value and credibility obvious.

Senior leaders

You want your profile to reflect the level you now operate at, not just the job titles you have held.

Sales and business development teams

Your team’s profiles are often checked before prospects reply, book or buy. They need to look credible and consistent.

Expert-led service businesses

Your people are part of the product. Their profiles need to support the firm’s positioning, not dilute it.

Leadership teams

You want the senior team to show up consistently, professionally and credibly across LinkedIn.

What we optimise

A strong LinkedIn profile needs to work as a complete page, not a collection of disconnected sections.
We review and improve the areas that influence how people understand, trust and act on your expertise.

1. Positioning

We clarify the core message your profile needs to communicate.

This includes:

Who you help.
What you help them with.
The problem you solve.
The outcome you influence.
What you want to be known for.

2. Header section

Your banner, profile image, headline and current role create the first impression.

We make this section clearer, more specific and more commercially useful so people immediately understand why they are on your profile.

3. About section

Your About section should not read like a CV summary or a company brochure.

It should help people understand who you are, what you do, why it matters, who you help, what proof you have and what they should do next.

4. Featured section

Your Featured section is valuable profile real estate.
We help you use it to showcase proof, direct people towards useful resources and make it easier for visitors to take action.

This could include:

Case studies.
Lead magnets.
Service explainers.
Articles or interviews.
Booking links.
Relevant proof assets.

5. Experience section

Your Experience section should validate your expertise.

We help turn it from a basic role history into a clearer credibility layer that supports what you do now.

6. Skills, proof and calls to action

We align your Skills section, proof points and calls to action so your profile feels focused, consistent and easy to understand.

Choose the level of support you need

Whether you want expert direction, hands-on implementation or a consistent team presence, we have a package to suit you.

Package 1

LinkedIn Profile Audit

£375 + VAT

Best for individuals who want expert direction and are happy to make the updates themselves.
Your LinkedIn profile may already have strong raw material, but it needs better structure, clearer positioning and stronger proof.
With this package, we review your profile properly and give you clear, practical recommendations to improve it.

What’s included

  • Initial profile review.
  • Positioning assessment.
  • Headline and header recommendations.
  • About section structure and improvement guidance.
  • Featured section recommendations.
  • Experience section review.
  • Skills alignment review.
  • Proof and credibility recommendations.
  • Clear action list for implementation.
  • Recommendations on how to make your profile easier for buyers and AI tools to understand.

Best if

  • You want a professional review.
  • You are happy to implement the changes yourself.
  • You need clarity on what is not working.
  • You want your profile to support your current positioning.
Book LinkedIn Profile Audit

Package 2

Done For You LinkedIn Profile Optimisation

£500 + VAT

Best for individuals who want us to review, rewrite and action the improvements for them.
You know your LinkedIn profile needs work, but you do not want to spend time figuring out what to change or how to write it.
With the Done For You version, we take care of the optimisation so your profile becomes clearer, stronger and better aligned with how you want to be positioned.

What’s included

  • Everything in the Profile Audit & Optimisation package.
  • Profile positioning refinement.
  • Headline and header copy recommendations.
  • About section rewrite.
  • Experience section optimisation.
  • Featured section recommendations and structure.
  • Skills alignment.
  • Proof and credibility improvements.
  • Call to action refinement.
  • Implementation of agreed changes.
  • Final review and refinement.

Best if

  • You want the changes made for you.
  • You do not have time to rewrite your own profile.
  • You want a stronger profile without overthinking the process.
  • You want your profile to sound like you, but clearer and more commercially focused.
Book Done For You Optimisation

Package 3

LinkedIn Profile Optimisation For Teams

From £350 + VAT per person (Minimum team size: 5 people)

Best for leadership teams, sales teams and expert-led businesses that want a more consistent, credible LinkedIn presence across multiple people.
Your team’s LinkedIn profiles are often the first place prospects go when deciding whether your business looks credible.
If each profile tells a different story, uses different language or lacks proof, your wider brand positioning becomes weaker.
Our team package helps align individual profiles with your business positioning while still allowing each person to sound like themselves.
It also includes a professional headshot photoshoot, so the team looks consistent, approachable and credible.

What’s included

  • Team profile review.
  • Individual LinkedIn profile optimisation for each employee.
  • Positioning alignment across the team.
  • Headline and About section optimisation.
  • Experience section recommendations.
  • Featured section recommendations.
  • Skills and proof alignment.
  • Consistent calls to action.
  • Professional headshot photoshoot.
  • Guidance on profile image usage.
  • Team-wide recommendations for a more consistent LinkedIn presence.

Best if

  • You want your leadership team to look more credible.
  • Your sales team uses LinkedIn as part of business development.
  • Your people are visible in the market.
  • Your current profiles feel inconsistent or underdeveloped.
  • You want stronger individual profiles without losing brand consistency.
Book LinkedIn Profile Audit
Feature Profile Audit Done For You For Teams
Individual profile review Yes Yes Yes
Positioning recommendations Yes Yes Yes
Headline recommendations Yes Yes Yes
About section guidance Yes Yes Yes
About section rewritten No Yes Yes
Experience section recommendations Yes Yes Yes
Featured section recommendations Yes Yes Yes
Skills alignment Yes Yes Yes
Implementation support No Yes Yes
Team positioning alignment No No Yes
Professional headshots No No Yes

Best for

Profile Audit

£375 + VAT

Hands-off optimisation

£500 + VAT

Teams and leadership groups

From £350 + VAT PP

How the process works

1. Book your package

Choose the package that fits the level of support you need.
For individual packages, you can book directly using the links above.
For team projects, send us an enquiry and we will scope the project properly.

2. Complete the intake

We will ask for the information we need to understand your role, business, audience, services, proof points and goals for LinkedIn.
This helps us avoid generic profile copy and create something that actually reflects your expertise.

3. Profile review and positioning

We review your current profile against the areas that matter most:
  • Clarity.
  • Consistency.
  • Credibility.
  • Proof.
  • Commercial relevance.
  • Calls to action.

4. Optimisation recommendations or implementation

If you choose the audit package, you receive clear recommendations to implement yourself. 

If you choose Done For You, we action the agreed changes for you.

If you choose For Teams, we optimise each profile while keeping the wider team positioning consistent.

5. Final review

We check the finished profile to make sure it is clearer, more credible and aligned with how you want to be known.

What we need from you

To optimise your LinkedIn profile properly, we need more than your current job title.

We will ask for:
  • Your LinkedIn profile URL.
  • Your current role and business focus.
  • Who you want to be known by.
  • Who you want to attract.
  • The main services or outcomes you want to be associated with.
  • Relevant proof points, case studies, results or client examples.
  • Any existing website, content, testimonials or sales material.
  • Your preferred call to action.
The stronger the input, the stronger the profile.

Why work with Social Advantage™?

We do not optimise LinkedIn profiles by stuffing them with keywords or making everyone sound the same.
We focus on positioning.
That means understanding what you want to be known for, how buyers evaluate you, what proof they need to see, and how your profile should support your commercial goals.

Our aim is to make your profile:
  • Clearer to humans.
  • Easier for AI tools to interpret.
  • More consistent with your wider positioning.
  • More credible to potential buyers and referrers.
  • More useful as part of your business development activity.
Your LinkedIn profile should not just say who you are.
It should help the right people understand why they should speak to you.

Not ready to book yet?

Start with the free guide.
Download Positioning on LinkedIn in the Age of AI and run the profile test before deciding what to change.
You will learn how to assess whether your LinkedIn profile is giving people and AI tools the right signals about your expertise.
Download the free guide

FAQs

What is LinkedIn profile optimisation?

LinkedIn profile optimisation is the process of improving your profile so it communicates your positioning more clearly.

That includes your headline, About section, Featured section, Experience, Skills, proof points and calls to action.
The goal is to make it easier for buyers, referrers and AI tools to understand who you help, what you do and why you are credible.

What is the difference between the £350 and £500 packages?

The £350 + VAT package gives you an expert audit and optimisation recommendations that you can implement yourself.

The £500 + VAT Done For You package includes the review, recommendations and implementation of the agreed changes.

Do you write the profile for me?

Yes, if you choose the Done For You package.
For the audit package, we give you the recommendations and structure you need to improve the profile yourself.

Do I need to give you access to my LinkedIn account?

For Done For You implementation, we will agree the safest and easiest way to make changes. This may involve you applying the copy yourself, giving temporary access, or making the changes with our guidance.

Do you optimise company pages too?

This page is focused on personal LinkedIn profiles. If you need support with company pages, content strategy or wider LinkedIn activity, speak to us and we can advise on the best next step.

Are headshots included?

Headshots are included in the For Teams package.
They are not included in the individual Audit or Done For You packages.

Are banners or visual assets included?

Profile banner recommendations can be included, but custom graphic design is not included unless agreed separately.

For team projects, visual requirements can be scoped as part of the proposal.

How long does it take?

Individual profile projects are usually completed within a few working days once we have the information we need.
Team projects depend on the number of employees, photoshoot logistics and approval process.

Is this about gaming AI?

No.

The aim is not to trick AI tools. The aim is to make your expertise clearer, more consistent and easier to verify.
That benefits people first. It also gives AI tools stronger signals when they interpret publicly available information about you.

Who is this not right for?

This is probably not right if you only want a basic CV-style rewrite, a generic personal brand bio, or a quick keyword-stuffed profile.

It is right if you want your LinkedIn profile to support your positioning, credibility and commercial goals.

Ready to make your LinkedIn profile clearer, stronger and more credible?

Choose the option that fits how much support you need.
Book LinkedIn Profile Audit — £375 + VATBook Done For You Optimisation — £500 + VAT
Not sure which option is right? Start with the free guide and test how your profile currently shows up.
Download the guide

What People Say

  • I highly recommend Jack and his team for anyone who needs help with promoting themselves or their business on social media.

    The creativity they've brought to the table has really helped me organise and strategise high quality content to engage with my peers and target new markets in an effective, but more importantly - authentic way.
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    MD @ Crownstone Group
  • Jack and his team understand the dynamics of social media.
    They insert themselves into our business seamlessly and provide both strategic and tactical direction on how best to tell the right stories to the right people.

    Not only do they talk the talk. They walk the walk
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    Chairman @ TurfTrax Ltd
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    Senior Partner Sales Manager @ Comcast Business
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Client Results
Repositioning majaco’s LinkedIn Presence

Helping a specialist manufacturing consultancy sharpen its founder profile, company page and team-wide brand presence
Capturing Awesome Events’ Fight Night Production

Showcasing full-service event production through high-energy social-first content
Retail's Best

An archive-repurposing strategy delivered a sponsor-safe, evergreen content bank that maintained year-round visibility and exclusivity for Retail's Best.
Awesome Events

Transforming an Events Brand Through Social Media (797% ROI)
Nextiva – AVANT Communications

AVANT Communications engaged us to produce a series of podcast-style content pieces in partnership with 11:11 Systems. Read the case study to learn more about the project and its results.
Repositioning majaco’s LinkedIn Presence

Helping a specialist manufacturing consultancy sharpen its founder profile, company page and team-wide brand presence
Capturing Awesome Events’ Fight Night Production

Showcasing full-service event production through high-energy social-first content
Retail's Best

An archive-repurposing strategy delivered a sponsor-safe, evergreen content bank that maintained year-round visibility and exclusivity for Retail's Best.

View All Client Results

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