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Position yourself on Linkedin so Claude and ChatGPT will recommend you.

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A practical LinkedIn positioning guide for founders, CEOs and B2B leaders who want to be visible, credible and clearly understood in a market where buyers are increasingly using AI to shortlist providers before doing their own research.
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The Problem

Today, many buying journeys start with questions like:
  • “Who are the best providers for…”
  • “Recommend a consultant for…”
  • “Who specialises in…”
And increasingly, those answers are coming from tools like ChatGPT and Claude.
That means by the time a buyer lands on your profile, you’ve often already been:
  • Included

or

  • Excluded
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What’s inside the guide

This guide shows you how to structure your LinkedIn profile so that both AI systems and human buyers can clearly understand:
  • Who you are
  • What you do
  • Who you help
  • Why you’re credible
No fluff.
Just a practical framework and checklist you can apply immediately.

This is the same approach we use when positioning founders and leadership teams for our clients.
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Who is this for

This guide is designed for professionals using LinkedIn to support business growth, visibility and commercial opportunities, including:
  • Founders and CEOs of B2B service businesses
  • Managing Directors and leadership teams responsible for sales and business development
  • Consultants and specialists who want their expertise to attract inbound opportunities
  • Marketing leaders supporting founder-led brand visibility
Anyone using LinkedIn as part of their marketing, reputation building, or client acquisition strategy.
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Download the LinkedIn Positioning Guide for the Age of AI

A practical worksheet you can use to refine your profile and positioning.

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