Repositioning majaco’s LinkedIn Presence

Main Platform

Linkedin

majaco helps high-volume manufacturers improve operational performance and profitability.

Their work sits at the intersection of engineering analysis, commercial performance and measurable operational change. Rather than offering generic consultancy, majaco works inside factories to identify constraints that limit throughput, increase operating cost and reduce profit.

Founder and Managing Partner Toby Parnell approached Social Advantage™ to ensure his LinkedIn profile properly reflected his expertise, experience and the value majaco provides to its target market.

Toby’s LinkedIn profile underrepresented both his personal expertise and majaco’s niche offering.

The business had strong credibility, clear commercial value and proven client work, but this was not being communicated with enough clarity across LinkedIn. There was also a lack of team-wide brand consistency, meaning the first impression across personal and company profiles did not fully reflect the quality of majaco’s work.

For a business targeting senior manufacturing leaders, CFOs, COOs and private equity stakeholders, this mattered. Toby’s LinkedIn profile needed to build instant trust, explain the commercial value clearly and position majaco as a serious performance improvement partner for manufacturers.

1. Founder Profile Repositioning

We optimised Toby’s LinkedIn profile to better communicate his role, expertise and commercial relevance.

This included refining his headline, About section, experience copy, services, featured content and positioning. The goal was to move the profile away from a simple CV-style presence and turn it into a sharper commercial asset that clearly explained who Toby helps, what majaco does and why it matters.

2. Company Page Optimisation

We then optimised majaco’s company LinkedIn page to create a clearer and more credible brand presence.

This included developing a new tagline, company overview, service descriptions and featured content recommendations. The positioning focused on majaco’s ability to help manufacturers unlock more profit through throughput improvement, labour productivity optimisation, waste reduction and ROI-led operational change.

3. Team-Wide Brand Consistency

To strengthen the first impression across the wider business, we designed a LinkedIn banner for use across the majaco team.

The banner aligned Toby’s profile, the company page and the wider team presence around one consistent message:

More profit for manufacturers, made possible by majaco.

This helped create a more polished, credible and unified brand experience for anyone discovering majaco through LinkedIn.

• Improved Profile Quality: Toby’s profile now presents his expertise, experience and commercial value with greater clarity.
• Stronger First Impression: majaco’s LinkedIn presence now better reflects the calibre of its work and the seniority of its target audience.
• Brand Consistency: The team-wide banner created a more unified and professional brand presence across LinkedIn.
• Increased Credibility: Featured case study content and clearer positioning now give prospects a stronger reason to trust majaco.
• Positive Commercial Signal: Following the work, Toby shared that “whatever we’ve done has worked”, noting that his current focus had shifted to expanding the team to help deliver on projects. A good problem to have!