AVANT Communications engaged Social Advantage to produce a high-impact content suite that would spotlight their vendor partner, Nextiva, to UK-based Trusted Advisors and prospective customers.
Our mission was to deliver scroll-stopping video content that brought Nextiva’s personality and market relevance to life — helping build awareness, trust and interest across the channel.
At the heart of this campaign was a professionally produced, podcast-style video recorded on-site with the Nextiva team.
The relaxed, conversational format allowed Nextiva to showcase their story and unique proposition in a way that was human, engaging and naturally shareable — perfect for fuelling brand trust across LinkedIn and beyond.
The full episode was then distilled into short-form video clips, each one edited to spotlight a compelling quote, punchy insight or attention-grabbing moment.
These were designed to maximise reach across social platforms and give the campaign greater longevity — delivering multiple touchpoints with one shoot.
Social Advantage took care of the full production process from end to end.
That included pre-shoot planning calls, guest prep, set-up logistics, on-site filming and creative direction — ensuring both AVANT and Nextiva had a stress-free, professional experience throughout.
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I had the pleasure of working with Jack Longman and his team at Social Advantage to record a video podcast, and I can’t recommend them highly enough.
From start to finish, Jack and his team were the epitome of professionalism.
They handled everything, from setting up the equipment to filming, directing, and editing the final cut, with meticulous attention to detail.
The whole process was seamless and stress-free.
Jack’s calm and organised approach made the recording feel effortless, and his creative direction brought out the best in everyone involved.
The final video exceeded my expectations, polished, engaging, and exactly what we needed to make an impact.
If you’re looking for a team that not only delivers high-quality content but also makes the experience enjoyable, Jack and Social Advantage are the people to call.
