Awesome Events is a long-established and highly successful company in the event's industry.
For years, they thrived without investing heavily in social media.
But the industry changed dramatically after the pandemic. Many of the “old guard” left the sector, while a wave of younger talent entered the industry, people who discover brands and build trust in very different ways: primarily through digital channels and social media.
Awesome Events recognised that to stay ahead, they needed to modernise their approach and meet their audience where they were already spending time.
That’s where we (Social Advantage) came in.
The partnership began with a deep-dive strategy phase. We analysed:
From this, we built a comprehensive go-to-market social media strategy.
Platform Deployment
We launched content on LinkedIn, Facebook, and Instagram, later expanding into TikTok. Each platform had a clear purpose, from thought leadership and authority-building on LinkedIn to awareness and engagement on TikTok
Employee Advocacy
A crucial part of the strategy was employee advocacy.
By encouraging team members to share and engage with content, we amplified reach through the very networks most connected to industry stakeholders.
Content Production
We produced ongoing content through monthly shoots, capturing:
This blend of professional and human-centred content helped bring the brand to life and showcased the full scale of what Awesome Events delivers.
Compared with the previous period, Awesome Events achieved:
These results demonstrate not only increased visibility but also deeper audience engagement and commercial impact.
Around 12 months into the engagement, a single LinkedIn post created by Social Advantage (and reshared by Awesome Events’ director) directly led to a £250,000 piece of business.
“Working with Social Advantage over the past 18 months has been transformational for our business. They don’t operate like a typical agency — they’ve become a true extension of our internal team, fully aligned with our commercial goals and day-to-day needs.
One standout moment was around six months ago, when a creative content piece they produced led to us winning an exhibition stand event, from the initial concept and design, to build, AV, and full branding. It was a huge success and a real turning point for me personally.
As someone who was previously anti-agency, I’ve done a complete 180. Social Advantage has shown me the real value a collaborative, invested agency partner can bring. I’ve now fully bought into the power of putting our business out there — and I wouldn’t trust anyone else to do it with the same passion, creativity, and care.
I’d wholeheartedly recommend Social Advantage to anyone looking for more than just an agency — they’re part of the team.”
