Prestige Events Magazine

Originally launched as a magazine, Prestige Events transitioned to a bi-annual print format before going fully digital. The website evolved into a blog, with articles posted on LinkedIn, becoming a primary resource for industry information.

Prestige Events has become a cornerstone of the events industry, providing professionals with essential news and insights. Esteemed figures such as Gordon Ramsay and Richard Branson recognise Prestige Events as a definitive resource for event planning excellence.

Their key components include:

• Prestige Events Magazine Blog
• The 20/20 Club
• The COOL Event Awards
• The Sustainable Events Show

Their expansion into these four distinct sub-brands presented a complex challenge: social media messaging became diluted and confusing. This fragmentation hindered Prestige Events' ability to effectively engage their target audience of buyers and suppliers, complicating the promotion of upcoming events and the dissemination of industry news. Our initial task was to bring more people to these events and promote them on social media.

Social Advantage tackled these challenges with a multifaceted strategy designed to unify and enhance the Prestige Events brand presence across social platforms:

1. Unified social channels: We streamlined all social media profiles to ensure consistency across the board, reinforcing the Prestige Events brand identity.
2. Distinct sub-brand identities: Each sub-brand was given a unique visual and thematic identity on social media, allowing for distinct yet cohesive content that resonated with specific segments of the Prestige Events audience.
3. Focused platform strategy: Identifying LinkedIn as the primary platform for engaging with event professionals, we established a content schedule that balanced the promotion of feature events with timely industry news, optimising reach and engagement.
4. Audience growth: Through targeted content and strategic engagement, we expanded the Prestige Events following by over 4,000 individuals, significantly increasing their online presence and influence.
5. Event registrations boost: Our efforts led to a remarkable 400% increase in registrations for the Sustainable Events Show, demonstrating the effectiveness of our targeted promotional strategies.

The campaign added 3,452 followers to the Prestige Events LinkedIn company page, significantly expanding their network and establishing a robust platform for ongoing engagement and promotion.

1. Event Registration Surge: Registrations for the Sustainable Events Show skyrocketed by 400%, directly attributable to our strategic marketing efforts.
2. Impressions: Our campaign generated 725,393 impressions, an increase of 1,690%, significantly enhancing brand visibility and reach.
3. Engagements: Engagement soared to 45,834, marking an increase of 1,274.7%, indicating a highly engaged and responsive audience.
4. Link Clicks: The campaign achieved 20,255 link clicks, an astonishing increase of 224,955.6%, driving unprecedented traffic to event registrations and news content.

The campaign has driven close to 5,000 followers to the Prestige Events LinkedIn company page, significantly expanding their network and establishing a robust platform for ongoing engagement and promotion.

1. Event registration surge: As well as the huge surge in registrations for The Sustainable Events Show, their 20/20 Club events are sold out until mid-2025.
2. Impressions: Our campaign has so far generated 821,948 impressions, an increase of 2,325%, significantly enhancing brand visibility and reach.
3. Engagements: Engagement soared to 52,737, marking an increase of 1,146%, indicating a highly engaged and responsive audience.
4. Link Clicks: The campaign achieved 23,516 link clicks, an astonishing increase of 470,220%, driving unprecedented traffic to event registrations and news content.

By committing to our advice, Prestige Events has achieved remarkable growth and solidified its position as a leading resource in the events industry. Our ongoing efforts continue to enhance their reach, engagement, and influence across all platforms.

We've focused on enhancing their resource element, ensuring that every news article on their website was distributed across LinkedIn, Twitter, Facebook, and Instagram, with all companies and individuals mentioned tagged.

This strategy positioned Prestige Events as a go-to source for industry news, and grew their followers from 900 to over 5,000 (as at August 2024).

We also started a digest newsletter summarising the top 3-5 trending news articles, distributed on LinkedIn and via email, further boosting their reach and influence.