The latest episode of The Content Mavericks podcast is now live, featuring a candid and insightful fireside chat between co-hosts Cey Sesiguzel and our very own Jack Longman, Founder and Managing Director of Social Advantage.
This episode dives deep into the ever-evolving creative process, mindset shifts in advertising, and the power of feedback. It also celebrates the release of The Divided Island, a feature-length documentary directed by Cey himself—now self-released and making waves in the indie film scene.
As leaders in creative industries, both Jack and Cey have their feet firmly planted in the worlds of short-form social media and long-form storytelling.
In this episode, they unpack how both formats serve very different purposes and why brands need to stop pitting one against the other.
While short-form content wins in terms of speed, reach and volume, long-form content still has unmatched value when it comes to narrative depth, emotional impact, and brand credibility.
The key?
Understand the purpose of your content, and choose the format that helps you connect more meaningfully with your audience.
Jack discusses how B2B brands in particular can unlock serious potential by combining both approaches and why so many companies still fall short by playing it safe and undervaluing storytelling in the first place.
One of the most powerful themes explored in the conversation is the role of feedback in creative excellence. Jack shares his experience running a creative agency, highlighting how feedback, when delivered early and honestly, can drastically elevate the final output.
Cey echoes this sentiment, particularly in the context of filmmaking. His decision to self-release The Divided Island was partly born out of a desire to keep the creative vision intact, something that becomes harder when external influences dilute the intent. But that didn’t mean avoiding critique, far from it.
He actively sought out brutally honest opinions during the editing process, knowing that only through discomfort do we get to truly sharpen our craft.
Releasing a film independently is no small feat and in this episode, Cey gives us a raw, behind-the-scenes look at the motivations and challenges that came with launching The Divided Island outside the traditional distribution route.
The film explores the geopolitical tensions and personal stories connected to Cyprus, and it’s a passion project more than six years in the making.
For any creator or marketer struggling with fear of judgment or rejection, this part of the discussion is particularly inspiring.
🎬 Watch the full episode now: The Content Mavericks - Ep.5
🎥 Explore “The Divided Island”: https://linktr.ee/twofreshproductions
🏢 Visit Social Advantage: https://www.socialadvantage.co.uk
🎬 More from Two Fresh: https://www.twofresh.co.uk
📱 Follow The Content Mavericks on Instagram: @thecontentmavericks
If you enjoy honest conversations about the creative industry, storytelling, and creating content that actually connects, this episode is one not to miss.
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