It's no secret that video stands as one of the most powerful tools to capture, maintain, and convert attention on social media today.
However, navigating the world of video content creation involves a myriad of different techniques, tools, and approaches, making it a daunting task for marketers or businesses eager to leverage video on social media effectively.
Cey Sesiguzel is a filmmaker and creative director/co-founder at the video marketing agency, Two Fresh Productions.
They have worked with the likes of Xerox, Lambourghini, Gary Vaynerchuk and more in producing stunning video content that captivates audiences around the globe.
We caught up with Cey to find out more about who he is, what he does, who he works with and also to get his top tips for getting started with using video on social media.
Tell us more about your company, Two Fresh Productions
Two Fresh has been around for about 15 years now.
We’re a video production company and creative studio based in London. We help businesses win using the power of video.
What kinds of industries do you work in?
Since we started out, we’ve worked with every industry that you can think of. Hospitality, tech, pharma, education, other creative agencies, travel, retail all of it.
If a company is looking to start using video on social media, where do you recommend they start?
If they’re a business leader or an SME and are looking to build their personal brand, then any video content that adds value to their target audience and positions them as a thought leader is a great place to start.
They could share tips and advice, tell personal stories, create tutorials – basically anything that gives their audience a "free taster" of the value that they can provide as a professional.
It’s exactly the same as sharing this information in a blog, but in a more bitesize, digestible format. It’s so much more engaging for today’s market.
Another option is to start "vlogging". People love to have voyeurism and see inside of a business these days, and a vlog is a great way to scratch that itch.
Weird analogies aside, it's a really good option that allows you to show the day-to-day operations of your business by documenting things behind the scenes, the challenges you’ve faced and how you overcame them. You can also show some of the daily wins that may not ever see the light of day otherwise, that your audience could get immense value from.
You can start by just shooting on your iPhone. As long as you’ve got a good microphone to go along with it, this is a great place to start.
If you’ve got a little bit of budget, hire someone to do your editing.
You’ll be surprised how good the production quality can be just from some iPhone footage.
The rawness of this style of content builds trust with people because they feel like they are coming along for the ride with you – they feel like they’re part of the story.
What is the best converting form of video?
Case studies and testimonials always get the best results when it comes to conversion.
When it comes to getting people over the line, giving them social proof helps to build their confidence and awareness.
You’ve got real people on camera raving about your services.
There are a few ways of going about getting this content.
You can ask your clients to make a quick video on their smartphone and send it over, or even better- you could interview them over Zoom or Teams.
Or you could get a professional video company like ours to give you the full glossy treatment – bells and whistles included.
Here are some examples:
Looking for a video production company in London?
Head to their website for more info, or get in touch with them.
