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Social media can be overwhelming, especially when you’re trying to use it to grow your business. For all the latest info and news on social media algorithm changes, tips, trends and tools, read our blog below!
Social Advantage™ Welcomes Darren Gosling as New Account and Project Manager

Meet Darren Gosling, Social Advantage™’s new Account and Project Manager, as he steps into a full-time role after years of behind-the-scenes support.

Creator tools, polls that pop & Instagram’s monthly glow-up

Explore LinkedIn’s new creator hub, Instagram’s monthly performance recaps, and how polls, documents, and videos are driving major engagement gains for B2B brands. Learn how locked posts and new editing tools are shaping the next wave of social storytelling.

New Podcast Episode: Honest Feedback, Creative Courage, and The Divided Island

Discover why honest feedback is the secret weapon for creative success, and how B2B brands can harness both short and long-form content to boost engagement. Hear the story behind The Divided Island and the power of self-released storytelling.

LinkedIn cracks down on third-party software | Long-form TikToks | Instagram's new AI features & More! 👀

Learn how longer TikToks are outperforming shorter videos, with insights on how B2B marketers can leverage TikTok’s algorithm for better reach and engagement. Explore trends in LinkedIn’s evolving video features and the impact of AI-generated comments on Instagram.

Could your business use a Fractional CMO? Interview with Natalie Binns

Hear from Natalie Binns on how a Fractional CMO offers flexibility. Providing businesses with expert marketing leadership without the cost of a full-time hire, which is ideal for startups and SMEs.

New Year, New Social Media Trends to Watch

Explore the latest social media trends for 2025, from Instagram’s AI-powered video editing to LinkedIn's paid boosting tests and TikTok’s uncertain future in the US. Learn actionable insights for B2B marketers on how to adapt and optimize your strategy in a rapidly evolving digital landscape.

Latest Social Media Updates & Insights for B2B's & Founders.

Get key social media insights for B2B marketers on LinkedIn, YouTube Shorts, Instagram updates, and content strategies to boost engagement and brand presence.

Text on background that says 5 B2B Social Media Content Ideas
5 B2B Social Media Content Ideas (That Aren't White Papers)

Explore creative content strategies for B2B marketing: case studies, Q&As, breakdowns, vlogs, and reaction videos to boost engagement and brand visibility.

Personal Branding And Leadership

In today's interconnected world, personal branding and leadership have become increasingly important. Whether you're an entrepreneur, a professional, or a student, understanding how to present yourself and lead others is crucial.

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"Should we hire a social media exec?"

Maybe. But for a similar cost, you could often access an entire outsourced team instead.

One hire can't be a strategist, writer, designer, editor, analyst and community manager all at once. Social media isn't really a one person job anymore

Most businesses are underusing LinkedIn.

Our founder, @jackl0ngman, recently joined Claire Marshall on the Brand Mixology podcast to break this down.

If you are investing time into LinkedIn, this is worth a watch!

Spring has sprung some brilliant news our way!

We've been nominated for an award at the #COOLEventsAwards 🎉

It's really something to be recognised for our hard work.

A big thank you to Prestige Events Magazine and a huge shoutout to our fellow nominees - see you on the 17th

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